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Breaking the Silos: Connecting Marketing, PR, Sales, CX & Digital for Business Growth
How do organisations get these functions to stop operating independently and start working toward shared commercial outcomes?
Inaugural Edition · 2026
Connecting Marketing, PR, Sales, Customer Experience & Digital to Drive Brand Growth & Profitability
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About Marketing360
A new-generation executive platform for brand growth
Marketing360 Summit is a new-generation executive platform created to bring together the critical business functions responsible for building brands, winning customers and driving profitable growth.
For too long, Marketing, Public Relations & Communications, Sales, Customer Experience and Digital have operated as separate functions, often pursuing different objectives despite serving the same customer and contributing to the same business.
Marketing360 is designed to change that conversation. The Summit brings these disciplines together on one platform to explore how organisations can break down functional silos, align strategy, integrate customer intelligence and create a seamless journey — from brand awareness and reputation to engagement, conversion, experience, loyalty and revenue.
Marketing360 is not simply a marketing conference. It is a business growth conversation about connecting every function that influences the customer.
The Big Idea
One customer.
One brand.
One growth agenda.
Customers do not see departments. They see one brand.
Whether they encounter that brand through advertising, social media, a salesperson, a website, customer service, a physical store or a corporate communication, they expect one consistent experience.
Yet within many organisations, the teams responsible for those interactions continue to operate independently. Marketing360 challenges this traditional model.
The Summit will explore how businesses can connect Marketing + PR + Sales + CX + Digital around shared customer insights, common commercial objectives and measurable business outcomes.
Break the Silos
Win the Customer
Build Loyalty
Drive Profitable Growth
Why Marketing360? Why Now?
The customer has changed. Has your organisation?
The connected, demanding customer
Consumers are more connected, informed, demanding and less loyal than ever. They move effortlessly between physical and digital channels, compare brands instantly, influence corporate reputation through social platforms, and expect personalised experiences at every touchpoint.
The board wants proof, not impressions
CEOs and boards increasingly expect marketing and customer-facing functions to demonstrate measurable contribution to business growth. It is no longer enough to generate visibility, impressions, followers or engagement — brand investment must connect to acquisition, conversion, retention, market share, revenue and profitability.
A Track Record of World-Class Events
Produced by the team behind the Marketing World Awards
Marketing World Magazine has spent years bringing Africa’s marketing, PR and brand leaders together on one stage — most recently at the 14th Marketing World Awards. Marketing360 Summit is the same calibre of production, built for a working morning of executive conversation rather than an evening of celebration.
On the Agenda
Three conversations. One growth agenda.
6 October 2026 · 9:00 AM – 12:00 Noon (GMT) · Kempinski Hotel, Accra, Ghana
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The Connected African Customer: Winning Attention, Trust, Experience & Loyalty
The African customer is increasingly digital, informed and demanding. How should brands respond as expectations evolve?
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From Brand Investment to Business Results: Turning Marketing into Revenue & Profit
Moving the conversation beyond visibility, impressions and engagement to measurable business impact.
Who Should Attend
Built for the leaders who own the customer relationship
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CEOs & Business Unit Heads
Setting the growth agenda across every customer-facing function.
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Chief Marketing Officers
Connecting brand strategy to measurable commercial outcomes.
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Heads of PR & Communications
Protecting reputation as a driver of business performance.
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Sales Directors & Leaders
Turning brand investment and engagement into conversion.
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Customer Experience Leads
Designing the seamless journey from awareness to loyalty.
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Digital & E-commerce Heads
Powering personalisation, data and omnichannel growth.
Event Details
Save the date
Date
Tuesday, 6 October 2026
Time
9:00 AM – 12:00 Noon (GMT)
Format
In-person executive summit
3 moderated panels
Reserve Your Seat
Seats are limited for the inaugural Marketing360 Summit
Join CEOs, CMOs, heads of PR, sales leaders, CX leads and digital heads for one morning that connects every function that influences the customer.
- 3 executive panel discussions
- Cross-functional peer networking
- Kempinski Hotel, Accra — 6 October 2026